Here at Muel, it’s all about the ride.

Inspired by the need for a mountain biking specific brand, Muel is a small brand producing rider influenced MTB Apparel.

Based in The Malvern Hills and lead by local riders, we enjoy all aspects of mountain biking from the cross country epics, to the thrill of enduro and downhill.


We create an MTB specific range of apparel which fuse retro prints with riding sentiments to provide a unique clothing range for riding and every day wear.

Our products represent quality at an affordable price, giving us riders something to identify with and show people what we are about.


After nearly 15 years of mountain biking and fed up with the lack of quality, rider influenced clothing available, we started out designing biking t-shirts influenced by riding our local tracks in The Malvern Hills.

Realising people liked what we were doing, we worked alongside other riders to produce a few more. Gaining appreciation around the local biking scene for having a product which riders related to, we set up a small brand – Muel.

We wanted a name that reflected being out in the elements, riding across the hills and over the dirt tracks. Our hills logo represents The Beacon and North Hill of The Malverns.


Focusing on combining influences from various styles of riding, we continue to produce mountain bike inspired apparel that us riders can enjoy wearing on and off the trails.

We also want to encourage others to get out and enjoy riding their bikes and will be arranging small local races and events around The Malvern Hills.